Even a ten years old child can learn the basic principles of SEO. It's easy to read and understand what keywords are, how to use Alt and Description tags, what is a page title and why it should be unique. It's also easy to grasp the concept of inbound links, so you may be tempted to think you can take are of SEO by yourself, without having to pay for such services.
However, search engine optimization is more complex than that. You can implement the basics by yourself, but this is going to help you improve the rankings only up to a point which is not enough for a small business to thrive.
The first reason you should consider hiring an SEO fi